NBCUniversal, Sky Team Up to Expand Global Advertising Product

By REUTERS
NYT Arts
Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.
Published date: March 18, 2019 at 01:17PM
Reuters
New York Times article